Nation Brands Index 2009 for Holland

 Highlights and Implications

• Holland ranks in the top half of the NBISM placing 12th overall, just behind the top 10 nations
• Holland's rankings range from 9th in Argentina and Turkey to 19th in Egypt and India
• Holland ranks 8th overall for Governance, putting it in the top tier with many of its neighboring Western European countries and making it its strongest of the six hexagon dimensions
• Ranking 17th, Tourism is Holland's lowest ranking out of all six NBISM hexagon points
• Holland's rankings on Exports, Immigration/Investment, Culture, and People are all similar at 11th and 13th. The country is known for its agriculture, modern and forward thinking, cutting edge ideas, and welcoming nature
• All survey countries give Holland higher favorability ratings than their all-nation average, except Egypt
• Among panel countries, Poland, Germany, Argentina, and China top the list of countries that feel most familiar with Holland, with eight in 10 people saying they have at least some knowledge
• Personal visits to Holland, either business or pleasure, and exposure to Dutch products or services are not surprisingly highly correlated with geographic proximity

Read Full Report